Why Margin
You get winners, not software.
AI ad tools
A monthly subscription
You get software. The prompting, editing and guessing are still on you.
Agencies
A monthly retainer
You pay for their hours, whether the ads win or not.
Margin
A small fee per creative, plus a share of ad spend
You get finished ads. We do better when they do.
How it works
From a quick call to ads that win.
1 Talk
A quick call.
Fifteen minutes on what you sell, how many creatives you need, and what it costs: a small fee per creative plus a share of ad spend.
2 Make
We make the ads.
We write the script, prompt the AI, generate the shots and cut a first edit, all built around your product and the angles that sell it.
3 Finish
A person finishes every one.
We stitch the clips, add transitions and check continuity so nothing looks fake. Lucas signs off on every ad before you see it.
4 Launch
You run them. We watch with you.
Launch on Meta, TikTok, Snapchat or YouTube and give us view-only access to your ad account, so we both see what's winning.
5 Scale
More of what works.
Winners get new hooks, openers and formats. Losers teach the next batch.
Pricing
Pricing that bets on your results.
A small fee covers making each ad. The rest depends on how they perform.
Performance
$25per creative
+ 10% of ad spend on our creatives
- Finished AI video ads, delivered in batches of 3
- Scripts, hooks and editing included
- Every ad approved by Lucas before you see it
- Results through view-only access to your ad account
- New versions of your winners
Custom
Let's get creative.
Every brand runs ads a little differently. If another setup fits you better, tell us what you have in mind and we'll work it out together, like a partner would.
- A monthly plan instead of per creative
- A different mix of fee and ad spend
- TikTok Shop deals on a share of GMV
✓ Your budget stays yours. Ad spend never passes through us; we only see it through view-only access.
Getting started
Your first two weeks, and beyond.
Today
Book a quick call.
Fifteen minutes on what you sell, how many creatives you need and what it costs.
First batch
We make your first ads.
Scripts, AI generation and a human edit. Lucas approves every one before you see it.
Launch
You put them live.
Run them on your ad account and share view-only access, so we both see the numbers.
After that
Learn what works. Build on it.
We read the results with you and make new versions of whatever wins.
Questions.
FAQ
Are the ads labeled as AI?
Where Meta or TikTok require AI disclosure, we flag it and set it up with you.
Who owns the creatives?
You do, once they're approved and paid for. Confirm in your contract.
How many revisions?
Two rounds per creative.
Do you run our ads?
No. We make the creatives; you or your media buyer run them on your ad account. You give us view-only access so we can see what's winning.
I'm an editor. Can I work with you?
Yes. Apply here. No portfolio needed: there's an audition brief.
















